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Now in its 10th edition, the handbook combines current market statistics with trend analysis and marketing strategies, providing a comprehensive and reliable guide for strategic planning and market development. You will find it an indispensable tool in dealing with the dramatic changes which are now taking place in the media and advertising fields.
Media and advertising market data are scattered through a myriad of sources. This handbook compiles top-line data into a single easy-to-use reference.
Based on Richard K. Miller & Associates' 36 years of experience as consultants and market analysts, this 190-page user-friendly resource also provides discussions on market trends, guidelines for demographic-focused advertising, and over 200 website links to additional resources.
As the #1 best selling publication of its kind available from any source, the handbook is an essential reference for advertising executives, brand managers, and marketing professionals in any field.