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First published in 1997, this is our 12th annual assessment of the sports business in the U.S. This market research report is a current and comprehensive assessment of spectator sports, sports media, professional sports franchises, and sports marketing.
The assessment of the $185 billion sports marketplace includes spectator sports, marquee sports events, major league sports franchises, golf, tennis, collegiate sports, women's professional sports, sports travel, sporting goods, sports participation, and the major leagues. For each are presented comprehensive statistics, market characteristics, and trends. Sports marketing topics include sports broadcasting and advertising, licensing, sponsorships, and athlete endorsements.
Over 400 Website links - accessible directly from the electronic edition - will link you to additional market research information and other resources important to the sports business marketplace.