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The post-recession consumer is a focus in the 2010 edition of this annual market research publication. Consumer Behavior 2010 assesses shifts in consumer spending, identifies specific market opportunities brought on by changing consumer behaviors, and discusses how consumers will likely respond as economic growth resumes in the U.S.
The handbook provides other valuable consumer insight, including the following:
- Quantification of influences and sources consumers trust related to their
purchasing decisions
- Assessments of how eco-consciousness and ethical behaviors of companies
influence consumer shopping behaviors
- Summaries of current research at several universities providing insight into
why people buy and how their buying decisions are influenced
- Discussions of consumer lifestyles and related spending
- Identification of products currently experiencing growth in the consumer
marketplace
- How consumer spending is spurred by life events, gift giving, home ownership,
pets, leisure activities, and other factors
Consumer spending accounts for 71% of the U.S. gross domestic product, or over $10 trillion. Consumer Behavior 2010 assesses how this spending is distributed and the consumer behaviors that affect spending.
Consumer Behavior 2010 presents dozens of surveys analyzing consumer spending characteristics, behavioral responses, and preferences. It presents easy-to-read summaries of current research and other information useful for retailers, marketers, advertisers, and business consultants. The handbook also presents valuable insight on various demographics, including the Hispanic, African-American, Asian-American, Baby Boomer, Generation X, Millennial, Gay & Lesbian, and Affluent consumer groups.
This is the only market research report of its kind available from any source. While there are other publications focusing on general consumer behavioral topics, Consumer Behavior 2010 is the only one that integrates the full spectrum of applied consumer psychology, demographics, and purchasing influences with major consumer surveys.