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Now in its 12th edition, this handbook provides the most comprehensive retail market data and analyses available in any reference source. The handbook includes year-end market data, discussions of trends, current business activities, a review of the financial performance of market leaders, data on holiday and back-to-school shopping, approaches to enhance the consumer shopping experience, and information aimed at market development in various consumer sectors. Emerging e-commerce and m-commerce markets are discussed. Consumer packaged goods and home furnishings brands, licensed goods, luxury brands, and private label are also assessed. Over 600 website links - directly embedded into the electronic edition - provide access to additional market research and other useful resources.
The 2010 Retail Business Market Research Handbook sources data and analyses from leading market research groups such as BIGresearch, First Data, ICSC, Kantar Retail Forward, Leo J. Shapiro & Associates, National Retail Federation, PricewaterhouseCoopers, Reis Inc., Shopper Trak, Symphony IRI, The NPD Group, U.S. Department of Commerce, and WSL Strategic Retail, among others. Segment assessments reference data and analyses from the Consumer Electronics Association, Food Marketing Institute, National Association of Chain Drug Stores, National Association of Convenience Stores, National Sporting Goods Association, and Toy Industry Association. Bloomberg Businessweek, Chain Store Age, Forbes, Fortune, Home Furnishings News, Mass Market Retailers, Retail Traffic, Retailing Today, Stores, The New York Times, The Wall Street Journal, and USA Today are among the periodicals sourced to bring the very latest developments. RKMA also partnered with New Strategist to provide extensive demographic analyses of retail spending.