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Eleventh edition. Previous editions were used by virtually all major CVBs, most state travel offices, and dozens of corporations in all sectors of the travel and tourism industry, making this the best-selling publication of its kind.
This market research report is designed to be a strategic business planning resource for executives in all travel and tourism organizations. With thorough and in-depth assessment of the travel market, this report covers such key topics as air travel, business travel, car rental agencies, casinos, cruises, cultural and heritage tourism, fairs and festivals, hotels and resorts, leisure & family travel, nightlife, parks, recreational activities, seasonal travel, spas, spectator sports, theme parks, traveler shopping, and more.
The handbook presents tourist visitor and expenditure statistics for each state, major cities, and tourist destinations, based on surveys by RKMA.
The 2010 Travel & Tourism Market Research Handbook will guide tourism development with its analysis of traveler activities, online travel planning, promotional strategies, and outlooks for 2010 and 2011.
Over 1,400 website links -- directly embedded into the electronic edition -- will direct you to additional market research information and other resources.