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The Internet allows consumers to research their health conditions and diseases, shop online for healthcare providers, engage in virtual consultations with their physician, become informed about treatment options so they can participate in decision making about their care, and more. Healthcare Online 2010 assesses these consumer activities and their impact on the healthcare system. A comprehensive directory of useful websites is also included. The handbook is designed to guide healthcare administrators, marketers, and professionals in understanding patient expectations and how the Internet can be used as a provider-patient networking tool to enhance patient satisfaction.
Topics include hospital social networking, consumer use of provider reviews and ratings online, personal health records, online patient groups, hospital websites, and more.
Healthcare Online 2010 is also useful for consumers, educators, and students. As such, the handbook is a recommended reference for college and public libraries.
Over 800 website links - directly embedded into the electronic edition - will direct you to additional market research information and other resources.